It looks like you're based in the US. Visit our US website below.

Visit US Site
Continue using UK website
Close Icon

Our Lovehoop Gives Adidas A Little Boost For Valentines

Did you spot our Lovehoop on Twitter this weekend?

We were delighted to have our Lovehoop feature in Adidas PureBOOST X social media campaign this Valentine’s Day, encouraging runners to fall in love with running.

This weekend saw a huge social media takeover of Adidas fans and runners taking foot selfies to spread the love for the new women’s running shoe PureBOOST X.

The result has been overwhelming, with a plethora of images encouraging fitness and women’s running flooding social media all with the tag PureBOOST X.

We’re proud to have played a small part in the campaign to get more people running, healthy and being outdoors.

IMG_2753 (2)


IMG_2756 (2)